Services
UI/UX Design
Mobile App Design
Motion Design
Graphic Design
Access the Basis of Non-fictional Stories On the Go.
ThisDay is a captivating storytelling app crafted in India, dedicated to bringing you the rich tapestry of Indian narratives. Spanning from the enchanting tales of Kashmir to the vibrant narratives of Kanyakumari, and from the echoes of the ancient to the vibrancy of the modern era, immerse yourself in a world of captivating visual and auditory stories.
Whether you're delving into the pages while preparing for competitive exams or simply indulging your passion for absorbing accounts of Indian art, culture, and heritage, ThisDay stands as your ultimate companion. This helps sharpen your mind anywhere, anytime while building a sustainable reading habit in fast-paced modern world.
Whether you're delving into the pages while preparing for competitive exams or simply indulging your passion for absorbing accounts of Indian art, culture, and heritage, ThisDay stands as your ultimate companion. This helps sharpen your mind anywhere, anytime while building a sustainable reading habit in fast-paced modern world.
Challenge
Improve the Overall Reading, Listening Experience for Readers & Podcast Lovers.
Market competition can be tough for this kind of business. Our challenge was to stand out among similar applications in
functionality and our design perspective.
functionality and our design perspective.
For individuals with busy lifestyles, efficient time utilization is paramount. Engaging into non-fictional stories isn’t always feasible as one has to do prolong searches for it. They prefer to read or listen on the go: from traveling to relaxing on a sofa.
Goal
Engage Users, Gain Loyalty, and Deliver Value via Design.
As many as 21% of app users open an app once and never return but the right user experience keeps users coming back for more.
Our goal was to provide a unique and simple user interface design along with easy to use functionality. We do this by applying a user-centric design approach.
Adam
Goal
Wants to read more interesting and personalized stories to quickly get the most essential bits from them.
Pain Points
Doesn't have enough time for reading lengthy narratives.
Kevin
Goal
Wants to save stories in an organized manner so that he
can find and read it later.
can find and read it later.
Pain Points
Can’t find the story again he
saw a minute ago.
saw a minute ago.
Emma
Goal
Wants to interact with the creators in discussions and story-based quizzes to test the learnings.
Pain Points
Loses interest because of lack of interactive content.
Solution
All the User Needs is to Lose Themselves in a Great Stories Right on Their Phones.
Stories Key Ideas.
Non-fictional story summaries give an opportunity for busy people to learn and achieve more quickly.
Customize Reading and Listening.
Establish a unique customer experience and how to stand out from the competition.
Organize Your Library and Your Thoughts.
Create a feature that serves a purpose and has value – save time for the busy, modern reader. Create an opportunity so they can easily find stories, create
their own collections, and access easily at any time.
their own collections, and access easily at any time.
Build Social Connections.
There is a lot of research suggesting users love consuming content that is shared by their peers or connections. Create a feature where readers can feel more connected to the app and their peers that keeps them coming back for more interactions.
Easy accessibility of features.
If the platform lacks accessibility features, some users, such as those with disabilities, may face barriers in accessing and enjoying the content.As we want to give readers the opportunity to learn on the go this is an important feature that can greater customer loyalty.
Reporting Dashboard.
One way to motivate a user to want to learn more is to increase the time spent using the app as well as the stimulation so that they feel compelled to engage more on the platform.
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Organize Your Library and Thoughts.
Keep track of stories you’d like to read in the future by adding them to your Favorites.
Create collections to access stories, audios and visuals easily at any time
Customize Reading.
Read comfortably in any environment by setting your preferred font sizes and background screen colors.
Regular view mode is perfect for casual short reading periods in bright environments. Night mode works great for easy reading in the dark — so you can get lost in a story without keeping anyone around you awake.
Enjoy Listening.
Listen to audio versions of your books on the go. Set a timer and change the listening speed to suit your attention span. Accent audio will immerse you in the author’s world.
And more!
Thisday offers a unique customer
experience and a variety of unique ways
they stand out from the competition.
experience and a variety of unique ways
they stand out from the competition.
Feel social connection — pick up from here revising.
Keep up with what your friends are reading and listening to, find new friends with similar interests. Recommend your books, quotes, and impressions.
Reading is more fun when shared with friends!
Motivate learn more by reports on your profile.
Explore your reading progress in the profile.
Get the number of stories you have read and interests in categories. All in order to make you fall in love with reading.
Dark mode for the night owls and superheroes.
Dark mode for making it easier to stay focused and improves visibility for users with low vision and those who are sensitive to bright light.
Results
Easy to use mobile app for those who wants to learn all things about India.
Thisday app will act as a strong role in building a community of creators and readers who have the interest of history, art and culture of India and , especially with the convenient read and listen options for on-the-go enjoyment. 🥳
View the live prototype here ➜
View the live prototype here ➜
