LEAD PRODUCT DESIGNER
OCTOBER - DECEMBER 2021

Overview

Vidor Center is a full-service community with a diverse number of small businesses and Certified Music Friendly Community! Participation in the Texas Music Office’s “Music Friendly Community” program provides Texas communities with a network for fostering music industry development and sends a clear message to industry professionals that certified communities are serious about attracting and developing music industry growth.


Cities that have received the official Music Friendly Communities designation from the Texas Music Office include Fort Worth, Austin, San Antonio, and many more.

PROBLEM STATEMENT

The problem

After taking a look at the website itself, I determined that Vidor Center Concept’s interface contained a myriad of issues:

1. The current website for the community center in Vidor suffers from several
   usability and accessibility issues, hindering residents and potential visitors
   from effectively engaging with the center's programs, events, and resources.

2. The website lacks a clear and logical organization of content, making it
   challenging for users to find the information they need.

3. It fails to effectively communicate important information about the center,
   including its mission, values, and community-driven initiatives.

4. The lack of intuitive navigation, poor organization of content, and a limited
   focus on user needs have resulted in a subpar user experience.

GOALS

Refresh with reason

The community center website in Vidor needs a comprehensive redesign to
improve usability, accessibility, and user engagement, enabling residents and
visitors to easily discover, access, and participate in the center's programs and
events while fostering a sense of community. The goal of the redesign is to create
an intuitive and user-friendly website that enhances the overall user experience
and promotes community engagement.

RESEARCH

Different needs,
common painpoints

Conceptualization

Ideation & prototyping

I started creating the information architecture and low-fi concepts for primary use cases. After having a go-ahead from the Product Manager, developers, and Stakeholders on the mockups, we began to conduct usability tests with the low- fidelity mockups. Once we had confidence in the design, we began digitalizing designs.
☝️Initial paper wireframes
☝️Information Architecture of the website
HERO SECTION

Design solution

The website visualises the Vidor Center vision, services and resources like providing
venues, restaurants, events, lodges and music directory community for visitors.

KEY TAKEAWAYS

Project learnings

Let’s connect
Feel free to reach out for collaborations or just a friendly hello 😀
yindu14@gmail.com